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Est. 2004 · Now at 4 Percy Street, Fitzrovia

The Libidex flagship boutique, in the heart of London.

Two floors of latex to try on, handle and take home. Come in, take your time, ask anything.

Closed today · Opens tomorrow at 11:00

The Liberation shopfront at 4 Percy Street: an illuminated white LIBERATION wordmark on a black fascia above an open glass frontage, with mannequins in yellow and black latex in the window and a pavement sign reading Latex Clothing & Accessories.

Liberation has been Libidex's flagship boutique since 2004.

After 22 years in Covent Garden we re-opened on Percy Street in September 2026, with roughly three times the retail space of the old shop: a women's floor and a men's floor, bright and air-conditioned, and a range focused almost entirely on latex.

“London's coolest kink boutique.”

Time Out

The shop

Two floors

The women's floor: rails of latex dresses, skirts and tops in black, red, pink and nude, with corseted mannequins on a lit shelf above.

The Women's Floor

Explore the full Libidex collection, from dresses, skirts and catsuits to corsets and lingerie, alongside a wide selection of gloves and accessories. With sizes ranging from XS to 4XL available on the rails, there's something for everyone.

The men's floor: a long rail of latex shirts and trousers in green, blue, orange, red and yellow, with harnesses and briefs displayed on mannequins above.

The Men's Floor

From sleek shirts, trousers and shorts to bold harnesses, briefs and hoods, discover the full Libidex collection in an exciting range of colours that goes far beyond classic black. Whether you're looking for a statement outfit for a night out, something daring for the club, or a subtle touch of latex to wear every day, there's plenty to explore.

In store

What you'll find on the rails

Plan your visit
A mannequin in a black latex dress beside chrome rails of pink, red and black latex garments.

Latex Clothing

Explore the full range of Libidex latex clothing, with a huge selection of styles, colours and sizes on the rails, ready to discover, try on and take home.

Wall-mounted latex harnesses and bras above rails of coloured latex on the women’s floor.

Accessories

Complete your look with our exciting range of accessories, from latex gloves, collars, cuffs and harnesses to playful pasties, floggers and crops.

The men’s floor with mannequins in latex harnesses and striped latex trousers beside a chrome rail.

Gifts & Care

Keep your latex looking its best with our range of latex care products and dressing aids. Plus, discover gift vouchers available for any amount, and much more!

First time?

There is nothing to be shy about.

Most people who walk in have never worn latex. Everyone, every body and every identity is welcome, and no one here is going to make it awkward.

  1. 01

    Come in and browse

    No appointment needed and no pressure to buy. Take as long as you like on either floor.

  2. 02

    Try everything on

    Private changing rooms, talcum powder provided, and staff on hand if you want help getting into a piece.

  3. 03

    Ask us anything

    Sizing, care, what suits you, what to wear to your first club night. We have heard the question before.

  4. 04

    Shop with discretion

    Your privacy matters to us. Whether you're exploring latex for the first time or know exactly what you're looking for, enjoy a comfortable, judgement-free shopping experience where discretion is always respected.

Visit

4 Percy Street, Fitzrovia

Opening hours

Closed today · Opens tomorrow at 11:00

Monday
11:00–19:00
Tuesday
11:00–19:00
Wednesday
11:00–19:00
Thursday
11:00–19:00
Friday
11:00–19:00
Saturday
11:00–19:00
Sunday
Closed

Closed on public holidays.

Getting here

4 Percy Street
London W1T 1DF

Three minutes from Tottenham Court Road and Goodge Street.

Several bus routes stop on Tottenham Court Road, a minute from the door.

020 7836 5894

Journal

Reading from the shop floor

All posts in the journal

Liberate yourself. We're open Monday to Saturday.

Plan your visit